Ayodhya is renowned for its natural beauty and cultural heritage. The spiritual city has witnessed a surge in tourist arrivals. In 2019, it welcomed around 20 million visitors, including premier domestic travellers. The annual growth rates for domestic & international tourists have been steady at 7% and 10% respectively. Tourists are drawn to Ayodhya for its rich cultural aspects, including the Sarayu River, Shri Ram Janmabhoomi Teerth Kshetra, and Chaudah Kosi Parikrama. The Ayodhya Tourism Department forecasts a 3.9% growth in tourist arrivals by 2031, driven by the estimated completion of the Shri Ram Janmabhoomi Temple, infrastructure upgrades (Airport, City Route), Greenfield development projects, and proposed iconic structures